GfK NOP

In June 2005 GfK acquired NOP World, making it the fourth-largest custom research business in the world.  The GfK Group operates in over 70 countries worldwide and is a truly global market research company.

GfK NOP operates in a number of market sectors including automotive, consumer, finance and media.

GfK NOP's market research credentials combined with PostalMetrics' mail media expertise now provides a unique service for mail users.